Zenki
This is Haoting’s final project to complete his Master’s Degree. It is an independent design project that started in September, 2020 and finished in November, 2020.
Context
Problem
Solution
Milk tea/bubble tea is a trendy drink that originated in Asia and it’s enjoyed by people around the globe. In 2016, the sales of milk tea surpassed coffee to become the fastest growing beverage category in the world. Notably, the sales volume of milk tea in East Asia was approximately US$10 billion in 2017 and kept on growing.
Despite the huge market size of milk tea, it is hard for milk tea lovers to make the beverage from scratch at home. The authentic milk tea brewing process involves techniques and time. Some people opt for milk tea powder because they are quick and easy. But the flavor can be totally the opposite than what milk tea shops sell.
A fully automatic at-home milk tea machine is designed for people to be able to enjoy authentic milk tea at any time. The machine will cover all the brewing process and mixing process of real tea leaves and milk of the user’s choice.
Research
The bubble tea market was valued at $2.4 billion in 2019 and is estimated to reach $4.3 billion by 2027, registering a CAGR of 7.80%
from 2020 to 2027. In 2019, the black tea segment accounted for more than half of the share in the total bubble tea market and is
expected to grow at a CAGR of 7.50% throughout the forecast period.
Bubble tea is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s. Most bubble tea recipes contain a tea base
mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly are often added. Ice-blended
versions are usually mixed with fruit or syrup, resulting in a slushy consistency. There are many varieties of the drink with a wide range of
ingredients. The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca. The adoption of
bubble tea has been quite high in mature regions such as the U.S., Canada, and Germany while emerging countries such as China,
Brazil, and India are catching up quickly.
Bubble tea has been gaining traction in emerging markets, owing to rise in its popularity. Furthermore, growth in health consciousness
and increase in adoption of healthy beverages such as green tea, black tea, oolong tea, and white tea among consumers drive the
market growth. Moreover, rise in consumption of flavored bubble tea in the young generation fuels the bubble tea market growth.
By region, North America was the most prominent regional market in 2019. This can be attributed to the rise in awareness regarding
healthy lifestyle and higher adoption of healthy beverages by health-conscious consumers. Moreover, higher expenditure of consumers
on healthy beverages adds to the popularity of bubble tea in theregion. However, Europeis expected to grow with the highest CAGR
throughout the forecast period, owing toaggressive advertising and celebrity brand endorsement and increasein the awareness of bubble
tea in theregion.
The report provides a quantitative analysis of the current bubble tea market trends, estimations, and dynamics of the market size from
2019 to 2027 to identify the prevailing opportunities. Porter’s five forces analysis highlights the potency of the buyers and suppliers to
enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network. In-depth analysis and the
bubble tea market size and segmentation assists in determining the prevailing bubble tea market opportunities. The major countries in
each region are mapped according to their revenue contribution to the global bubble tea market. The market player positioning segment
facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
Source: https://www.alliedmarketresearch.com/bubble-tea-market
Sketches
Version one
Version two
Final Version
3D print model
Real world rendering
